Using Google Data to Understand Construction Industry Cycles
Google provides an interesting service that shows the LONG-TERM TRENDS FOR THE LEVEL OF CONSTRUCTION-RELATED SEARCHES pe...
15 July, 2017No comment
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SEO for Contractors – Scam or Sure-thing?
Basic search engine optimization (SEO) is a must have for contractors, but it’s only one prong of a healthy balanc...
15 July, 2017No commentHow does the Internet Influence Real World Referrals for Contractors?
If you are a successful you contractor you are so because people were so happy with the job you did that they referred y...
15 July, 2017No commentHow Contractors Should Process Internet Leads?
How should a contractor handle a lead that comes in through their website? The short answer is right away, as in within...
15 July, 2017No comment
A Web Designer’s Confession: If You Need Photos for Your Website, You Should Probably Spend More On The Photos Than On The Website Itself.
A website is like a wedding album, it should showcase the photos without distracting from them. There’s nothing wrong with noticing the finely crafted binder which holds the photos, but the binder will always be second to the photos. A website is like a bind...
30 June, 20161 Comment
Are Reviews More Important than SEO for Contractors?
That’s kind of a trick question as reviews may be considered a part of SEO, as they factor into search rankings. The question may be re-phrased, “Are reviews more important thank rankings?” Answer: not yet, but likely one day. If a homeowne...
30 June, 20171 Comment
2 Tips (One Hard, One Easy) For Contractors To Get Better Online Reviews At Websites Like Yelp, Google+, And Houzz
Online reviews are becoming more important as a tool for contractors to attract clients outside their normal circle of referrals. They are even becoming an important tool to impress people that were personally referred to your business, as a referral might wa...
07 July, 2017No comment