Smart property owners are usually concerned about liability. (Smart as in: they are cautious, thoughtful, and most importantly, the have money to pay you. These are the type of customers...
If you are a successful you contractor you are so because people were so happy with the job you did that they referred you. In the old days a satisfied...
Google provides an interesting service that shows the LONG-TERM TRENDS FOR THE LEVEL OF CONSTRUCTION-RELATED SEARCHES performed on its search engine. One can see that activity is clearly lower than...
"Nurture" is not a word one hears too much in the contracting trades, but it is key in developing new client relationships. Nurture is a fancy word for staying in...
How should a contractor handle a lead that comes in through their website? The short answer is right away, as in within 10 minutes. Doing so sets a tone that...
Construction-related businesses should consider a domain name that has at least one of the following elements, but not all three: 1.) Keywords that pertain to your legal or well-known business name 2.)...
Basic search engine optimization (SEO) is a must have for contractors, but it's only one prong of a healthy balanced approach to successful contractor marketing. There was a time when...
Online reviews are becoming more important as a tool for contractors to attract clients outside their normal circle of referrals. They are even becoming an important tool to impress people...
That's kind of a trick question as reviews may be considered a part of SEO, as they factor into search rankings. The question may be re-phrased, "Are reviews more important...
A website is like a wedding album, it should showcase the photos without distracting from them. There’s nothing wrong with noticing the finely crafted binder which holds the photos, but...