Smart property owners are usually concerned about liability. (Smart as in: they are cautious, thoughtful, and most importantly, the have money to pay you. These are the type of customers you want.) Liability is a big perceived risk. They are inviting a contractor to come...
If you are a successful you contractor you are so because people were so happy with the job you did that they referred you. In the old days a satisfied client might tell their friend, "You have to call Joe, we were so happy with...
Google provides an interesting service that shows the LONG-TERM TRENDS FOR THE LEVEL OF CONSTRUCTION-RELATED SEARCHES performed on its search engine. One can see that activity is clearly lower than it was back in 2004, but it seems to have leveled out over the past...
"Nurture" is not a word one hears too much in the contracting trades, but it is key in developing new client relationships. Nurture is a fancy word for staying in touch after your initial contact with someone. A LITTLE NOTE OR A CALL EVERY 2-3...
How should a contractor handle a lead that comes in through their website? The short answer is right away, as in within 10 minutes. Doing so sets a tone that you are a responsive person. HERE'S A GREAT ARTICLE FROM KEN KROUGE AT FORBES THAT...
Construction-related businesses should consider a domain name that has at least one of the following elements, but not all three: 1.) Keywords that pertain to your legal or well-known business name 2.) Keywords for your type of business, eg concrete, landscaping, excavation, framing, tile 3.) Keywords that relate...
Basic search engine optimization (SEO) is a must have for contractors, but it's only one prong of a healthy balanced approach to successful contractor marketing. There was a time when a super-clever SEO campaign could put you on you the first page for your city...
Online reviews are becoming more important as a tool for contractors to attract clients outside their normal circle of referrals. They are even becoming an important tool to impress people that were personally referred to your business, as a referral might want to check you...
That's kind of a trick question as reviews may be considered a part of SEO, as they factor into search rankings. The question may be re-phrased, "Are reviews more important thank rankings?" Answer: not yet, but likely one day. If a homeowner is searching for a...
A website is like a wedding album, it should showcase the photos without distracting from them. There’s nothing wrong with noticing the finely crafted binder which holds the photos, but the binder will always be second to the photos. A website is like a binder....